Hofstede’s cultural dimensions

                         *Blue: Colombia     * Purple: India

If we explore the Indian and Colombian culture, we can observe similarities and differences, as well as an overview of some indicators such as masculinity, individuality, indulgence, etc.

Comparing these aspects, masculinity in both countries has very similar indices. A high quality company in the field of competition, achievement and success. India has a score of 56 in this dimension and, therefore, it is considered a male society in terms of visual display of success and power. Colombia is a highly oriented and driven by success male society. Colombians are competitive and status-oriented, but they are more collectivist than individualistic and people look for members of groups that grant them status and rewards related to performance.

In a score of 13, Colombia is among the lowest individualist scores, because as mentioned, Colombia is a collective society, this has to do with belonging to "groups" that care for a change of loyalty, so they belong to a group. and aligning with the opinion of that group is very important. On the other hand, India, with a score of 48, is a society with collectivist and individualist traits. In this case, the actions of the individual are influenced by several concepts, such as the opinion of the family, the extended family, the neighbors, the working group and other social networks.

Colombia is shown as an indulgent country. Colombians have a positive attitude and have a tendency to optimism. In addition, we give greater importance to free time, act like the plague and spend the money as you wish. India has a high score in this dimension, which indicates an appreciation of the hierarchy and a top-down structure in society and organizations. Employees expect to be clearly directed to their duties and what is expected of them.